Q. Welcome to Notre Dame. You have stated or you have been quoted in the past to say that you can't start winning until you stop losing. Can you explain exactly what that phrase -- all that that phrase entails?
BRIAN KELLY: Eating at Burger King at 3:00 in the morning is not going to make you the best for your 8:00 workouts. Not being on time, not paying attention to detail, not being purposeful in what you do on a day to day basis. Attention to detail is absolutely crucial in this process of winning, and so when I talk about working on winning, I mean you do that from the first day you step on this campus if you want to win. You don't win on Saturdays with Xs and Os. You win on Saturdays because you've been working on it all week, and so it's that attention to detail. It's morale, it's camaraderie, it's one voice.
Those things are what I refer to as working on winning. They then show themselves on game day.
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